Broccoli Wholesale Prices
USDA Market News · Report date: October 7, 2026
As of October 7, 2026, the average for broccoli (Crown Cut · Short Trim · 20 lb cartons loose) was $36.33 per 20 lb carton loose across 12 quotes from 5 U.S. markets, ranging $22.00 to $58.00. Organic (cartons) averaged $48.00 per carton across 1 quote. Leading origins: California, Mexico, Salinas-Watsonville California, Canada, Santa Maria California. Other packs and sizes are priced separately below.
How this price is calculated
The headline is the average of USDA terminal market quotes for broccoli in the most commonly quoted pack, Crown Cut · Short Trim · 20 lb cartons loose (conventional): 12 quotes from 5 U.S. markets in this report. Each quote counts once, at the midpoint of USDA's “mostly” range where one is published, otherwise of its low–high range. The range shown is the lowest and highest price among those same quotes.
Other packs, sizes and organic lots are priced separately in the tables below; nothing is averaged across different packs. Quotes more than three times above or below the typical price for their pack are treated as likely errors, marked † and left out. Reports more than 10 days older than the newest are not used.
The trend compares the same items, meaning the same city, variety, pack, size and origin, with the previous report and takes the median change (10 items matched). Prices are per package as published by USDA AMS Market News.
Terminal Market (Wholesale)
| Market | Size | Origin | Price |
|---|---|---|---|
| Crown Cut · Short Trim · 20 lb cartons loose12 quotes · avg $36.33 · $22.00–$58.00Headline price | |||
| Atlanta | — | Mexico | $30.00–$32.00mostly $30.00–$31.00 |
| Boston | — | New York | $34.00–$35.00 |
| Boston | — | Canada | $32.00–$36.00mostly $34.00 |
| Boston | — | California | $34.00–$38.00mostly $34.00–$35.00 |
| Chicago | — | Canada | $44.00–$45.00 |
| Chicago | — | California | $57.00–$58.00 |
| Chicago | — | California | $47.00–$48.00 |
| Miami | — | Mexico | $40.00–$42.00 |
| Miami | — | California | $42.00–$44.00 |
| Philadelphia | — | New Jersey | $22.00–$24.00 |
| Philadelphia | — | Mexico | $22.00–$24.00 |
| Philadelphia | — | Maine | $23.00 |
| cartons9 quotes · avg $33.94 · $27.00–$44.00 | |||
| Atlanta | bunched 14s | California | $28.00–$29.00 |
| Boston | bunched 14s | California | $36.00–$37.00 |
| Chicago | bunched 14s | California | $37.00–$38.00 |
| Los Angeles | bunched 14s | California | $33.00–$34.00 |
| Miami | bunched 18s | California | $42.00–$44.00 |
| New York | bunched 14s | California | $28.00 |
| New York | bunched 18s | California | $38.00–$40.00 |
| Philadelphia | bunched 14s | California | $32.00 |
| Philadelphia | bunched 14s | California | $27.00–$28.00 |
| Baby Hybrid Type · cartons9 quotes · avg $49.17 · $36.00–$60.00 | |||
| Atlanta | bunched 18s | California | $40.00–$42.00 |
| Atlanta | bunched 18s | California | $54.00 |
| Boston | bunched 18s | Guatemala | $36.00 |
| Boston | bunched 18s | California | $38.00 |
| Chicago | bunched 18s | California | $59.00–$60.00 |
| Los Angeles | bunched 18s | California | $38.00–$40.00 |
| New York | bunched 18s | California | $54.00–$56.00 |
| Philadelphia | bunched 18s | California | $60.00 |
| Philadelphia | bunched 18s | New Jersey | $60.00 |
| Crown Cut · 20 lb cartons loose2 quotes · avg $35.25 · $33.00–$36.00 | |||
| Atlanta | — | California | $33.00–$36.00mostly $34.00–$35.00 |
| Los Angeles | — | California | $36.00 |
| Florettes · cartons 4 3-lb film bags2 quotes · avg $30.31 · $28.00–$33.25 | |||
| Atlanta | — | California | $32.00–$33.25 |
| Boston | — | California | $28.00 |
| Crown Cut · cartons1 quote · avg $32.00 · $30.00–$34.00 | |||
| New York | — | Canada | $30.00–$34.00mostly $32.00 |
| Crown Cut · Short Trim · cartons1 quote · avg $34.50 · $34.00–$35.00 | |||
| New York | — | Mexico | $34.00–$35.00 |
| Organiccartons1 quote · avg $48.00 | |||
| Chicago | bunched 14s | California | $48.00 |
| OrganicBaby Hybrid Type · cartons1 quote · avg $36.00 | |||
| Chicago | bunched 18s | California | $36.00 |
Price History
Weekly averages for Crown Cut · Short Trim · 20 lb cartons loose from USDA reports · Jan 2025 to Oct 2026 · 26% above this week last year
Shipping Point (FOB)
| Region | Size | Origin | Price |
|---|---|---|---|
| Crown Cut · Short Trim · 20 lb cartons loose3 quotes · avg $26.91 · $16.00–$42.75 | |||
| Phoenix | — | Salinas-Watsonville California | $29.00–$42.75mostly $33.45–$36.90 |
| Phoenix | — | Mexico Crossings Through Texas | $16.00–$19.00mostly $17.00–$19.00 |
| Phoenix | — | Santa Maria California | $25.00–$31.95mostly $26.55–$28.55 |
| cartons3 quotes · avg $28.08 · $15.00–$37.25 | |||
| Phoenix | bunched 14s | Salinas-Watsonville California | $26.45–$36.75mostly $30.45–$33.75 |
| Phoenix | bunched 14s | Santa Maria California | $15.00–$22.95mostly $18.55–$20.55 |
| Phoenix | bunched 18s | Salinas-Watsonville California | $26.95–$37.25mostly $30.95–$34.25 |
| Crown Cut · 20 lb cartons loose2 quotes · avg $29.61 · $20.35–$41.75 | |||
| Phoenix | — | Salinas-Watsonville California | $28.00–$41.75mostly $32.45–$35.90 |
| Phoenix | — | Santa Maria California | $20.35–$32.85mostly $23.55–$26.55 |
| OrganicCrown Cut · 20 lb cartons loose1 quote · avg $46.50 · $40.00–$52.75 | |||
| Phoenix | — | South and Central District California | $40.00–$52.75mostly $45.00–$48.00 |
| Organiccartons1 quote · avg $45.50 · $42.00–$50.00 | |||
| Phoenix | bunched 14s | South and Central District California | $42.00–$50.00mostly $44.00–$47.00 |
Retail
| Variety | Unit | Region | Advertised price |
|---|---|---|---|
| — | — | Northeast | $1.99 |
| — | — | Southeast | $3.49 |
| — | — | National | $2.99 |
| — | — | Northeast | $4.99 |
| — | — | National | $4.99 |
| — | — | Midwest | $2.49 |
| — | — | Southcentral | $2.21 |
| — | — | Northeast | $2.21 |
| — | — | Southwest | $1.92 |
| — | — | Southeast | $3.00 |
| — | — | National | $2.77 |
| Baby Hybrid Type | — | Northeast | $4.99 |
| Baby Hybrid Type | — | National | $4.99 |
| Crown Cut | — | Hawaii | $3.25 |
| Crown Cut | — | Northwest | $2.28 |
| Crown Cut | — | Southcentral | $1.88 |
| Crown Cut | — | Midwest | $2.47 |
| Crown Cut | — | Southwest | $2.99 |
| Crown Cut | — | Southeast | $2.05 |
| Crown Cut | — | Northeast | $1.73 |
| Crown Cut | — | National | $2.07 |
| Crown Cut | — | Northeast | $5.99 |
| Crown Cut | — | National | $5.99 |
Related Commodities
avg $40.38/carton · $28.00–$55.00 Cabbage
avg $17.78/bushel · $16.00–$19.00 Brussels Sprouts
avg $40.08/carton · $31.00–$55.00 Potatoes
avg $29.23/carton · $19.00–$42.00 Onions, Dry
avg $26.56/sack · $16.00–$35.00 Mushrooms
avg $23.23/carton · $15.00–$30.00
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