Cauliflower Wholesale Prices
USDA Market News · Report date: October 7, 2026
As of October 7, 2026, the average for cauliflower (White · cartons film wrapped) was $40.38 per carton film wrapped across 13 quotes from 5 U.S. markets, ranging $28.00 to $55.00. Organic (White · cartons film wrapped) averaged $45.00 per carton film wrapped across 1 quote. Leading origins: California, Canada, Massachusetts, Salinas-Watsonville California, South and Central District California. Other packs and sizes are priced separately below.
How this price is calculated
The headline is the average of USDA terminal market quotes for cauliflower in the most commonly quoted pack, White · cartons film wrapped (conventional): 13 quotes from 5 U.S. markets in this report. Each quote counts once, at the midpoint of USDA's “mostly” range where one is published, otherwise of its low–high range. The range shown is the lowest and highest price among those same quotes.
Other packs, sizes and organic lots are priced separately in the tables below; nothing is averaged across different packs. Quotes more than three times above or below the typical price for their pack are treated as likely errors, marked † and left out. Reports more than 10 days older than the newest are not used.
The trend compares the same items, meaning the same city, variety, pack, size and origin, with the previous report and takes the median change (10 items matched). Prices are per package as published by USDA AMS Market News.
Terminal Market (Wholesale)
| Market | Size | Origin | Price |
|---|---|---|---|
| White · cartons film wrapped13 quotes · avg $40.38 · $28.00–$55.00Headline price | |||
| Atlanta | 12s | California | $42.00–$44.00 |
| Atlanta | 12s | California | $28.00–$30.00 |
| Atlanta | 12s | California | $36.00–$39.00mostly $37.00–$38.00 |
| Atlanta | 12s | Canada | $35.00 |
| Boston | 12s | Canada | $36.00–$38.00 |
| Boston | 12s | California | $35.00–$40.00mostly $40.00 |
| Boston | 16s | California | $36.00–$38.00 |
| Chicago | 12s | California | $36.00–$40.00mostly $37.00–$38.00 |
| Los Angeles | 12s | California | $40.00–$45.00 |
| Los Angeles | 16s | California | $38.00–$43.00 |
| Miami | 12s | Canada | $40.00–$42.00 |
| Miami | 12s | California | $53.00–$55.00 |
| Miami | 16s | California | $50.00–$52.00 |
| Orange · cartons film wrapped8 quotes · avg $40.69 · $28.00–$49.00 | |||
| Atlanta | 12s | California | $45.50–$46.50 |
| Boston | 12s | Canada | $28.00 |
| Boston | 12s | California | $40.00 |
| Boston | 12s | Massachusetts | $34.00 |
| Chicago | 12s | California | $40.00–$42.00 |
| Chicago | 12s | California | $46.50 |
| Chicago | 16s | California | $42.00 |
| Miami | 12s | California | $47.00–$49.00 |
| Purple · cartons film wrapped8 quotes · avg $40.69 · $28.00–$49.00 | |||
| Atlanta | 12s | California | $45.50–$46.50 |
| Boston | 12s | Massachusetts | $34.00 |
| Boston | 12s | Canada | $28.00 |
| Boston | 12s | California | $40.00 |
| Chicago | 12s | California | $40.00–$42.00 |
| Chicago | 12s | California | $46.50 |
| Chicago | 16s | California | $42.00 |
| Miami | 12s | California | $47.00–$49.00 |
| Romanesco · cartons film wrapped7 quotes · avg $41.61 · $28.00–$57.25 | |||
| Atlanta | 12s | California | $55.25–$57.25 |
| Boston | 12s | Massachusetts | $34.00 |
| Boston | 12s | Canada | $28.00 |
| Boston | 12s | California | $42.00 |
| Chicago | 12s | California | $48.00 |
| Chicago | 12s | California | $40.00–$42.00 |
| Chicago | 16s | California | $42.00 |
| White · flat cartons film wrapped6 quotes · avg $34.17 · $26.00–$44.00 | |||
| New York | 12s film wrapped | Canada | $30.00 |
| New York | 12s film wrapped | California | $30.00–$32.00 |
| Philadelphia | 12s | California | $44.00 |
| Philadelphia | 12s | California | $32.00–$40.00mostly $36.00 |
| Philadelphia | 16s | California | $26.00 |
| Philadelphia | 9s | California | $36.00–$40.00 |
| Green · cartons film wrapped4 quotes · avg $43.94 · $39.75–$49.00 | |||
| Atlanta | 12s | California | $39.75–$40.75 |
| Chicago | 12s | California | $46.50 |
| Chicago | 12s | California | $40.00–$42.00 |
| Miami | 12s | California | $47.00–$49.00 |
| Orange · flat cartons film wrapped3 quotes · avg $36.67 · $34.00–$42.00 | |||
| New York | 12s film wrapped | California | $42.00 |
| Philadelphia | 12s | California | $34.00 |
| Philadelphia | 9s | California | $34.00 |
| Mixed Colors · cartons film wrapped1 quote · avg $35.25 · $34.75–$35.75 | |||
| Atlanta | 6s | California | $34.75–$35.75 |
| Green · flat cartons film wrapped1 quote · avg $42.00 | |||
| New York | 12s film wrapped | California | $42.00 |
| Purple · flat cartons film wrapped1 quote · avg $42.00 | |||
| New York | 12s film wrapped | California | $42.00 |
| OrganicWhite · cartons film wrapped1 quote · avg $45.00 | |||
| Chicago | 12s | California | $45.00 |
Price History
Weekly averages for White · cartons film wrapped from USDA reports · Jan 2025 to Oct 2026 · 8% below this week last year
Shipping Point (FOB)
| Region | Size | Origin | Price |
|---|---|---|---|
| White · cartons film wrapped4 quotes · avg $24.98 · $18.45–$33.35 | |||
| Phoenix | 12s | Salinas-Watsonville California | $20.45–$30.90mostly $24.45–$27.75 |
| Phoenix | 12s | Santa Maria California | $20.55–$33.35mostly $22.55–$25.55 |
| Phoenix | 16s | Salinas-Watsonville California | $18.45–$29.90mostly $23.55–$25.75 |
| Phoenix | 9s | Salinas-Watsonville California | $19.50–$30.75mostly $23.45–$26.75 |
| OrganicWhite · cartons film wrapped2 quotes · avg $44.00 · $37.00–$47.00 | |||
| Phoenix | 12s | South and Central District California | $38.00–$47.00mostly $43.00–$46.00 |
| Phoenix | 9s | South and Central District California | $37.00–$45.00mostly $42.00–$45.00 |
Retail
| Variety | Unit | Region | Advertised price |
|---|---|---|---|
| — | — | Southeast | $3.88 |
| — | — | National | $3.96 |
| — | — | Northwest | $1.88 |
| — | — | National | $1.51 |
Related Commodities
avg $17.78/bushel · $16.00–$19.00 Broccoli
avg $36.33/carton · $22.00–$58.00 Brussels Sprouts
avg $40.08/carton · $31.00–$55.00 Potatoes
avg $29.23/carton · $19.00–$42.00 Onions, Dry
avg $26.56/sack · $16.00–$35.00 Mushrooms
avg $23.23/carton · $15.00–$30.00
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